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FIRM MEMORY · 0:30

CRM Agent: Passing on Deals

Every pass, written up while it’s fresh. Inside your Outlook and CRM.

When you pass, the reason is captured in the CRM and a decline to the banker is drafted. One approval, both done.

  • Outlook
  • CRM

Decline drafted; you approve and send

What the video shows

  1. Three deals were passed in Monday’s staff meeting. An email lists each one with its reasons, drawn from the meeting notes and the CIM, and a pass email to each banker is drafted.
  2. The pass emails wait in Drafts.
  3. Each draft gives the banker the reasons, with where they came from, and offers times from your calendar to talk. Nothing is sent by the AI: you edit and press send.
  4. Once sent, the deal is logged in the CRM as passed, with its reasons attached.