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FIRM MEMORY · 0:30

CRM Agent: Email & Calendar Sweep

The CRM stays current without anyone typing. Inside your Outlook and DealCloud.

A weekly sweep of Outlook finds contacts and meetings that never reached the CRM. One approval email, and the records are current.

  • Outlook
  • DealCloud

One approval email per sweep

What the video shows

  1. Every Monday, the agent checks the week’s email and meetings against your CRM: here, 214 emails and 31 meetings.
  2. It emails you what the CRM missed: here six things, including a meeting that wasn’t logged, a new contact, a contact who moved firms, a new deal, a stage change and a new date.
  3. You reply to approve what gets pushed to the CRM; here, all six.
  4. The CRM catches up before Monday’s staff meeting.