Meet the Hurdle Team.

Investment and advisory experience, paired with specialist engineering.

Jon Lo, Founder at Hurdle Advisory

Jon Lo

Founder

Jon founded Hurdle after more than a decade as a private equity investor at three middle-market and lower-middle-market buyout firms. He combines an investor’s view of the deal process with hands-on expertise in AI workflows, helping private capital firms decide where AI will make the most difference and how to put it to work.

Jin Choi, Forward Deployed Engineer at Hurdle Advisory

Jin Choi

Forward Deployed Engineer

Jin is Hurdle’s lead forward deployed engineer, building and deploying high-quality AI workflows inside the systems client firms already run. His earlier career in investment banking gives him a firsthand view of how deal teams work, so each workflow fits the way the team actually operates.

Brenden Estrada, Strategy and Operations at Hurdle Advisory

Brenden Estrada

Strategy and Operations

Brenden leads strategy and operations at Hurdle. He spent nearly six years at a Big Four advisory firm, advising financial institutions on large-scale risk management transformation and regulatory remediation. He now brings that experience to private capital, helping firms put AI to work with the governance their investors and regulatory examiners expect.

Claire Qin, Marketing and Business Development at Hurdle Advisory

Claire Qin

Marketing and Business Development

Claire is an investment professional with experience across financial modeling, due diligence, and portfolio management. At Hurdle, Claire helps client firms focus on the AI enablement and governance questions that matter most to them, and turn the answers into practical next steps.

William Heafey, Advisor at Hurdle Advisory

William Heafey

Advisor

William has spent more than 30 years working with private equity firms and their portfolio companies. He draws on that experience to help Hurdle and its clients identify where AI will create the most value, both inside the firm and across its portfolio.

HOW WE WORK WITH YOU

Specialist engineering,
matched to the engagement.

Vetted specialist engineers join according to the needs of each engagement. A seasoned investment professional guides each engagement from the first working session through every deployment.

01 WORKFLOW BUILDS

From a process to a working system.

Specialist engineering to turn a defined process into a working build, with review points and exception handling built in.

02 SYSTEMS INTEGRATION

Inside the tools you already use.

Connecting the CRM, mailbox and files your firm already runs, so the work fits into your existing systems.

03 ONGOING REFINEMENT

Maintained as the work evolves.

AI is changing quickly, so we deploy the best use of it today, maintain what we build, and keep your firm ahead of the curve as the models improve.

YOUR NEXT STEP

Meet us in a
working session.

Bring a process that takes more time than it should. We’ll walk through it together.

Start a conversation